Effective date: 13 April 2026
Privacy Policy
This Privacy Policy explains how Lifty Fitness Ltd, trading as Lifty at Fifty, collects, uses, stores, and shares personal data when you visit our website, join our waiting list, or use the Lifty at Fifty app and related services.
1. Who we are
Lifty at Fifty is operated by Lifty Fitness Ltd, a company registered in England and Wales with company number 17112486. Our registered office is 27 Old Gloucester Street, London, WC1N 3AX, United Kingdom. If you have questions about this policy, your data, or account deletion, email hello@liftyatfifty.app.
2. The data we collect
- Contact details such as your name and email address.
- Account details such as login credentials and profile information.
- Training and activity data such as workouts completed, exercise logs, progress data, goals, and programme history.
- Health and fitness information you choose to provide, including age range, injuries, joint issues, health declarations, and other information needed to tailor training guidance.
- Device and usage data such as app interactions, diagnostic data, and basic analytics.
- If you connect Apple HealthKit or similar services, we may collect health and activity data such as workouts, activity, energy burned, mobility metrics, or heart rate where supported and authorised by you.
3. How we use your data
- To provide and operate Lifty at Fifty.
- To personalise training plans, recommendations, and progress tracking.
- To assess training history, physical capability signals, and workout completion so we can deliver age-aware fitness guidance.
- To respond to support requests and service enquiries.
- To keep the service secure and diagnose technical issues.
- To comply with legal, regulatory, and contractual obligations.
4. Health data and HealthKit
Health and fitness data is treated with particular care. We only access HealthKit or similar health-platform data with your permission and only for product features that rely on that data.
We do not use data collected from Apple HealthKit or any other health data source for marketing, advertising, or advertising measurement. We do not sell health data to third parties.
5. When we share data
We do not sell your personal data to third parties.
We may share limited data only where necessary with:
- Service providers who help us operate the service, such as hosting, analytics, authentication, support, or infrastructure providers.
- Professional advisers, regulators, or authorities where disclosure is legally required.
- A buyer or successor if Lifty Fitness Ltd is involved in a merger, acquisition, or asset sale.
6. Data retention
We keep personal data only for as long as needed to provide the service, maintain business records, resolve disputes, meet legal obligations, and protect the platform.
If you want your account and associated personal data deleted, email hello@liftyatfifty.app with the subject line "Account Deletion Request". We will verify the request and handle it in line with applicable law.
7. Your rights
Depending on where you live, you may have rights to access, correct, delete, restrict, or object to the use of your data, and to request a copy of certain data you provided to us.
8. Security
We use reasonable technical and organisational measures to protect your information. No system is completely secure, so we cannot guarantee absolute security.
9. Children
Lifty at Fifty is intended for adults and is not directed to children.
10. Changes to this policy
We may update this Privacy Policy from time to time. The current version will always be posted on this page with the latest effective date.